Airbnb & Rental Yields
Morocco 2026 — City Benchmarks

Realistic, independently-sourced yield benchmarks for Morocco's top investor cities — Marrakech, Essaouira, Tangier, Agadir, Casablanca. ADR, occupancy, gross & net yield, operating cost structure, tax, and which segment wins in 2026.

Short-term (Airbnb) — city benchmarks 2026

*Net yield = gross yield minus OTA commissions (15-18 %), property management (15-25 % if outsourced), cleaning, utilities, taxe d'habitation, repairs & FF&E reserve. Doesn't deduct income tax.

Long-term (furnished residential) — city benchmarks

The operating cost stack — what eats your gross

• OTA commissions — Airbnb 14-17 %, Booking.com 15-18 %, direct channel 0-3 % (website/WhatsApp).
• Property management — 15-25 % of revenue if outsourced (cleaning, check-in, messaging, maintenance).
• Cleaning — 150-400 MAD per turnover, charged to guest or netted.
• Utilities & internet — 800-2,000 MAD/month for an apartment, 2,500-6,000 MAD for a riad.
• Taxe d'habitation + services communaux — 0.1-0.3 % of rental value annually.
• Repairs & FF&E reserve — 5-7 % of revenue as sinking fund.
• Vacancy buffer — plan for 30-45 % vacancy on Airbnb, 5-10 % on long-term.

Quick tax summary for foreign landlords

Moroccan-source rental income is taxed in Morocco (regardless of the landlord's residency). For long-term furnished residential: progressive IR with a 40 % abatement on gross rents. For short-term tourism: net profit taxation (deduct all operating costs). Most double-taxation treaties give Morocco the primary right to tax, with a credit in the landlord's country. Full article:

When the numbers lie — and what an independent valuation does

Airbnb listings, brokers' pitch decks and social-media influencer videos routinely quote peak-season ADR × 100 % occupancy × 12 months. This fantasy yield sits 40-60 % above reality. Before you buy, an independent appraiser:

• Pulls real market data for the micro-location (street, not just district).
• Strips seasonality into a stabilised occupancy & ADR.
• Builds a 10-year cash flow with realistic operating costs, vacancy, FF&E reserve.
• States a market value that would be defended in court or by a bank — not a marketing brochure.

Our typical yield analysis report for a foreign investor costs a fraction of a percent of the purchase price and either validates the deal or saves years of cash-flow disappointment.

Going deeper